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Advertisement Mind Map on Advertisement, created by Tyler Lowe-Fowler on 13/03/2013.
Tyler Lowe-Fowler
Mind Map by Tyler Lowe-Fowler, updated more than 1 year ago
Tyler Lowe-Fowler
Created by Tyler Lowe-Fowler about 11 years ago
80
1
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Resource summary

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  1. TV
    1. Short
      1. ~30s
      2. To the point (Sometimes)
        1. Don't give a lot away
          1. Enquire more
            1. Buy product?
          2. Wide audience
          3. Billboard
            1. Large format
              1. Large audience pool
                1. ~2-3s
                  1. Enquire more
                    1. Buy product?
                  2. Magazine/Newspaper
                    1. Specific target audience
                      1. Has to appeal to target audience
                      2. Advert
                        1. DPS
                          1. Full page
                            1. Half
                              1. Quater
                                1. Eighth
                              2. Run through
                              3. ~5-7s
                              4. Word of mouth
                                1. Simple
                                  1. Almost zero cost
                                    1. Proven effective
                                    2. Social Networking
                                      1. Facebook
                                        1. Paid advertisements
                                          1. Global reach
                                            1. Many levels of advertisement
                                            2. Most popular social network platform
                                            3. Twitter
                                              2. Instagram
                                                1. Hashtags
                                                  1. Trending
                                                    1. Interest
                                                      1. Long exposure
                                                        1. 1,000's of viral/organic viewers
                                                    2. Free
                                                      1. Viral
                                                        1. Video
                                                          1. Picture
                                                            1. Wide reach
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