19909706
Description
Flashcards by tania queuche, updated more than 1 year ago
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Created by tania queuche
over 4 years ago
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| Question | Answer |
| 6 step process | LEARN (awareness, knowledge) FEEL (liking, preference) DO (conviction, purchase) |
| Stickiness factor (tipping point) | The message must makean impact. People have to notice the message and talk about it. |
| Power of context (tipping point) | The context influences the ability of people to respond to the message. Human beingstend to respond better the more personal the message is. |
| Law of the few (tipping point) | Somepeople mattermore thanotherswhenit comesto epidemics(wordof mouth) |
| Activity Bias | What if consumer would actually ourchase even without being exposed? |
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