Jasmine Ali
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Mind Map on AS Media Studies: Film Distribution, created by Jasmine Ali on 03/14/2015.

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Jasmine Ali
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AS Media Studies: Film Distribution

AS Media Studies:Film DistributionDefining "FilmDistribution"Film Distribution is the process of making a film more available for viewing by an audience. This isnormally the job of a film distributor; the person who would finalise the marketing strategy for the filmand the types of media in which a film is to be exhibited.A film may be shown in other forms of exhibition, apart from being viewed in the cinema. Ways in whicha film can be viewed nowadays is directly to the public either through: - Cinema - Sky Plus - TV - YouTube -LoveFilms - Game Consoles - DVD - Netflix - Illegal Download/Streaming - Mobile Phones (iTunes), otherwiseknown as technological convergence - CPV For commercial projects, film distribution is usuallyaccompanied by film promotion, such as synergy. (A good example of this is the synergy used withSkyfall, 2012, and Adele's song 'Skyfall')Distributors' roleHowever, distribution involves everything that happens between production and exhibition. It involvesall of the deals done to get films showed and promoted. The distribution company is in charge ofgetting the film out to the intended audiences. This involves organising for the film to receive an agecertificate by regulation bodies, such as BBFC and MPAA, arranging exhibition outlets globally andDVD/TV rights; arrange prints of the film, and publicly marketing for promotion. There are 5 maindistributors: - United International Pictures - Warner Brothers - Buena Vista - 20th Century Fox - SonyIn fact, 9 out of 10 UK films are from these distributors, and in most cases, distributors are linked tothe Hollywood production companies who make the films!Defining Vertical and Horizontal IntegrationVertical Integration: The combination in one firm of two or more stages of production normally operatedby separate firms.Horizontal Integration: A strategy where a company creates production units for outputs which arealike - either complementary or competitive. One example would be when a company acquirescompetitors in the same industry doing the same stage of production for the creation of a monopoly(the exclusive possession or control of the supply of or trade in a service).Film distribution is not a helpful stage in the life of a film whereby distributors treat all films equally andensure fair play in getting films to the public's attention. The key players, the big companies whocontrol much of the industry, control not only the distribution of their own products, but others too.Effectively, films are loaned out to cinemas for a limited time period and released deals are doneto secure access to a certain number of screenings. In the UK film market, an increase in thequantity of screens showing films has not led to an increase in the number of films shown.Double click this nodeto edit the textClick and drag this buttonto create a new node